Donny Clay Resume

Key Skills & Expertise

Graphic & Visual Design: Brand Identity | Digital & Print Collateral | Typography | Layout Design

Motion Graphics & Video: Video Editing | Storyboarding | Animation | Social Media Ads

Marketing & Campaign Strategy: B2B & B2C Campaigns | Lead Generation | Paid & Organic Media

Event & Experiential Branding: Trade Show Materials | Brochures | QR-Based Marketing | Event Signage

AI-Enhanced Design: AI Prompting | Workflow Acceleration | AI-Assisted Branding & Campaign Development

Software Proficiency: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects) | Figma | Microsoft

Project Management Tools: Slack | Jira | Workfront

Art Director / Senior Graphic Designer

Produced 100+ assets monthly (brochures, infographics, modules, newsletters) for educational and marketing initiatives.
Led art direction and collaborated cross-functionally to deliver accessible, brand-aligned visuals.
Built standardized templates that reduced production time by 40% and ensured brand consistency.
Managed full design lifecycle from concept through vendor production, achieving 100% on-time delivery.
Created illustrations and campaign materials, contributing to a 28% increase in audience engagement.

Principal Designer & Founder

Freelance design studio specializing in branding, digital design, video content, and UX/UI for small businesses and startups across healthcare, retail, and tech.
Designed websites, logos, packaging, and marketing collateral that enhanced client visibility and drove engagement.
Created animated explainer videos, branded content, and social-first assets tailored to various platforms.
Managed design deliverables from concept to final production across print and digital.
Authored “The Path to Becoming a Graphic Designer,” a book offering guidance and mentorship to aspiring creatives.

UX/UI Designer (Consultant)

Designed UX components and visual storytelling assets for online healthcare education platforms.
Produced ADA-compliant and accessible digital learning content, supporting increased engagement/completion rates.
Created visual frameworks that improved onboarding program clarity and reduced training time by 25%.

Graphic Designer / Print Operations

Designed brochures, learning guides, email marketing, and signage for healthcare and education institutions.
Supported full project management from client briefing through design, approval, and vendor communication.
Improved visual communication workflows, resulting in a 30% increase in production efficiency.

Bachelor of Science in Information Technology (B.S.I.T)
Graphic Design / Web Development Specialization