AI-Enhanced Branding Workflow

Challenge:

The company needed a refreshed brand identity that could stand out across campaigns and platforms. Their existing look lacked the premium, cohesive presence required to compete in a saturated market.

Process:

1. Started with a concept sketch, used Microsoft Copilot to generate an initial mockup.
2. Used Kling AI to render a detailed 3D version of the logo.
3. Created a stadium visualization with Kling AI.
4. Finished with Adobe After Effects to produce a cinematic logo intro animation.
This workflow moved seamlessly from sketches to mockups, campaign visuals, and motion assets, enabling faster iteration, stronger storytelling, and scalable brand elements.

Outcome:

A unified identity system that communicated power and sophistication—ready for digital ads, event activations, and cross-platform campaigns.

AI-Enhanced Fintech Visual Design

Challenge:

Simplify complex fintech ideas, digital wallets, secure payments, crypto, into clear, modern visuals that inspire confidence.

Process:

1. Built a vector icon system with Envato AI ImageGen.
2. Designed a pitch deck slide with a presentation template from Envato.
3. Created infographic-style visuals using Adobe Firefly.
4. Produced a dashboard visualization with Kling AI.
This streamlined process combined human direction with AI efficiency, resulting in clearer communication and faster design cycles.

Outcome:

A cohesive, trust-building toolkit: icons, slides, and dashboards that strengthen brand presence and stakeholder engagement.

AI-Enhanced Fashion Branding Workflow

Challenge:

Launch a premium sneaker with visuals matching its luxury positioning and aspirational tone.

Process:

1. Generated hero product imagery using Kling AI.
2. Designed lifestyle mockups with Envato AI ImageGen. Microsoft Copilot.
3. Developed social media ad variations through Microsoft Copilot and Photoshop.
4. Produced a rotating product video in Kling AI.
AI accelerated every stage, delivering market-ready assets quickly without sacrificing polish or detail.

Outcome:

Market-ready assets for ads, e-commerce, and social that elevate the product’s identity for luxury-focused consumers.

AI-Enhanced Activewear Campaign Workflow

Challenge:

Establish a bold, modern identity and energetic campaign for an activewear line across platforms.

Process:

1. Sketched apparel concepts and refined them in Envato AI ImageGen.
2. Built a campaign moodboard using Microsoft Copilot.
3. Designed social media campaign assets with templates from Envato.
4. Produced a campaign intro video in Adobe After Effects.
This hybrid workflow integrated AI with traditional design methods, allowing for rapid production, consistent branding, and high-quality outputs across platforms.

Outcome:

A dynamic brand system capturing strength, movement, and confidence, with cohesive print, digital, and motion assets.

-My takeaways from these projects-

Integrating AI into my process accelerates exploration without compromising craft. It helps me deliver premium, multi-channel campaigns—packaging, e-commerce, digital, and motion, while keeping brand consistency tight and timelines efficient. The hybrid approach also strengthens collaboration with vendors and clients so every touchpoint ships polished and on-brand.

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