8es Babys needed a comprehensive identity system to expand into apparel and marketing.
Created a brand guideline covering logo usage, spacing, scaling, and misuse. Built standards for internal teams and outside partners. Designed applications for print, digital, vehicle wraps, and outdoor.
A professional brand system that strengthened recognition, ensured consistency, and positioned 8es Babys for scalable growth.
Expand beyond digital gaming into lifestyle branding through apparel while staying true to the identity.
Designed an apparel guide inspired by 1980s nostalgia — the core theme of 8es Babys. Produced hoodies, tees, and promo wear using retro typography and motifs aligned to the brand’s playful voice.
A cohesive apparel concept that broadened appeal and positioned 8es Babys as a cultural lifestyle brand.
Lack of a clear voice risked diluted identity across channels.
Defined a “corporate fun” tone — professional yet playful — with wordplay, puns, and 80s references to sync with apparel. Produced digital ad concepts emphasizing inclusivity and family-friendly fun.
A cohesive verbal identity that made the brand recognizable and memorable across touchpoints.
This project sharpened my expertise in brand strategy, voice development, and multi-channel identity systems. Cohesion across visual, apparel, and verbal branding creates stronger market presence and long-term scalability. It also confirmed my drive to specialize in branding.
