Chicago White Sox —
SoxFest Campaign

Event & Campaign Design

Project Overview & Role

Designed a multi-channel marketing campaign for SoxFest, a large-scale fan engagement event hosted by the Chicago White Sox. Centered around the theme “Welcome Home,” the campaign used bold, emotionally driven visuals to connect with fans and drive attendance and engagement. Navigated restrictions on official team branding by leveraging licensed assets while maintaining authenticity and alignment with campaign objectives. Delivered a cohesive visual system across digital and print touchpoints.

Client: Chicago White Sox / Guaranteed Rate
Role: Senior Graphic Designer
Scope: Event Campaign Design, Digital Marketing, Large-scale Print Collateral
Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Industry: Sports & Entertainment

Challenge: Create a cohesive campaign that captures fan loyalty and excitement while working within restrictions on official team branding assets.
Approach: Developed a flexible visual system rooted in the “Welcome Home” theme, leveraging licensed assets and bold typography to maintain authenticity while ensuring adaptability across multiple formats and placements.
Results: Delivered a cohesive, multi-channel campaign that reinforced brand consistency across all fan touchpoints and supported marketing efforts to drive event awareness and attendance.

— Insights & Takeaways —

  • Led the design of a cohesive event campaign that translated across digital, outdoor and in-stadium environments
  • Navigated brand restrictions by leveraging licensed assets while maintaining authenticity and campaign alignment
  • Developed bold, emotionally driven visuals that connected with fans and reinforced team identity
  • Adapted campaign systems across multiple formats while maintaining consistency and clarity
  • Partnered with White Sox marketing stakeholders to align creative execution with campaign objectives and drive cohesive cross-channel brand storytelling
  • Delivered high-impact assets under tight timelines typical of event-driven marketing
  • Demonstrated the ability to translate campaign strategy into cohesive, multi-channel visual systems in a high-visibility sports marketing environment.
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