Client: Chicago White Sox / Guaranteed Rate
Role: Senior Graphic Designer
Scope: Event Campaign Design | Digital Marketing | Large-scale Print Collateral
Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Industry: Sports & Entertainment
Establishing the visual direction and emotional tone of the SoxFest campaign
Challenge: Create a campaign identity that captures fan loyalty and anticipation while aligning with official team branding restrictions.
Process: Developed the “Welcome Home” creative direction using licensed assets, bold typography and emotionally driven visuals designed for social and promotional rollout.
Outcome: Established a cohesive campaign foundation that defined the tone, visual consistency and adaptable structure used across all subsequent touchpoints.
Extending the campaign into large-scale fan-facing environments
Challenge: Translate the SoxFest campaign into high-impact stadium and environmental placements that felt bold, cohesive and easy to read at scale.
Process: Applied the campaign system across concourse displays, billboard-style graphics and in-stadium touchpoints while maintaining consistent typography, hierarchy and campaign messaging.
Outcome: Created a unified event presence that connected digital campaign messaging with the physical fan experience and strengthened visibility throughout the stadium environment.
Supporting event marketing through branded promotional materials
Challenge: Develop supporting print collateral that aligns with the campaign identity while remaining clear, adaptable and visually impactful across formats.
Process: Created promotional materials using consistent typography, messaging and visual hierarchy to support event communication and campaign continuity.
Outcome: Delivered branded collateral that strengthened campaign consistency, supported event promotion and maintained a unified visual experience across touchpoints.
