Designed and developed a cohesive brand identity and product system for 8es Babys, a consumer-focused baby brand. Focused on creating a clean, approachable visual identity that resonates with modern parents while maintaining clarity, trust and consistency. Built a scalable brand system across packaging, apparel and digital touchpoints to support product recognition and long-term brand growth.
Client: 8es Babys
Role: Senior Graphic Designer
Scope: Brand Identity | Product Design | Packaging | Apparel | Digital Assets
Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Industry: Consumer Goods / Retail
Challenge: Develop a cohesive brand identity for a baby-focused consumer brand that feels modern, trustworthy and approachable while differentiating in a competitive retail space.
Approach: Developed a flexible visual system rooted in simplicity and clarity, using bold color, clean typography and consistent visual elements to ensure scalability across packaging, apparel, and digital applications.
Results: Established a cohesive brand system that improved visual consistency across all touchpoints, strengthened brand recognition and created a scalable foundation for product growth and future marketing initiatives.
Process: Developed and applied a flexible brand system across packaging, environmental graphics, and promotional materials. Focused on consistent use of color, typography and layout to maintain clarity and cohesion across all touchpoints.
Findings: Variations across print materials required controlled CMYK adjustments to ensure consistent color reproduction and maintain brand integrity.
Process: Extended the brand into a lifestyle apparel line, translating the identity into wearable products that reflect the brand’s playful and nostalgic tone. Developed graphics inspired by 1980s gaming culture, applying retro typography and visual motifs across hoodies, tees and promotional merchandise.
Findings: Expanding into apparel strengthened brand personality and positioned 8es Babys beyond a digital product into a culturally relevant lifestyle brand.
Process: Defined a clear and consistent brand voice that balances professionalism with playfulness, aligning with the brand’s nostalgic and family-friendly positioning. Integrated wordplay, 1980s-inspired references and approachable messaging across digital marketing assets to create a cohesive verbal identity that complements the visual system.
Findings: A consistent and distinctive brand voice strengthens recognition, enhances audience connection and reinforces brand personality across all touchpoints.
